Research:
Last year when making our production company logo we made it in the style of our opening sequence e.g. dark colours and the movement around it gave a hint towards the genre of our opening sequence which was a drama/thriller. However this year for our trailer we wanted our production company logo to be neutral and therefore adapted to any genre e.g. Universal Studios. We also wanted to have two production company logos so it would feel like a professional trailer and also, in comparison to our piece last year, seem like a film with a larger budget.
Examples of neutral production company logos that can be adapted to any genre are:
- MIRAMAX FILMS
- 20th Century Fox
- Warner Bros
- Paramount
- Columbia
And in comparison to this many logos, particularly films that specialise in horror, give away the film genre straight away whether that is through the name e.g. Twisted Pictures or the colours or actual logo.
For our logo, we have again decided to keep it quite neutral. However, this year we wanted it to have a younger approach as oppose to vaguely aiming it at all ages in order to consign with our trailer idea.
We can up with some names that we could possibly use... IMPORT PICTURE OF THE NAME BRAINSTROM.
The names that we liked the best were GREEN BRICK PRODUCTIONS and ALUNA BLU STUDIOS. We have decided to do two production company logo as from our research on trailers we have found that most professional trailers include two or more logos.
For start off inspiration, we brain stormed what our protagonist's interests could be. We thought that photography was quite a suitable interest to aim at the particular age group as its currently very popular and therefore relatable to the target audience.
We directly looked into urban photography from London. The idea then came to us to take some photos of the capital ourselves. These were the result.
A rusty drain cover with spray paint.
A mossy train platform
A southeastern train passing at high speed.
A heap of grit by the River Thames.
A corroded and rusted railing knob by the River Thames.
A deteriorating wall.
A pavement on Shad Thames.
A rusty door under a bridge.
Pavement gravel.
Our favourites were the railing knob and the pavement gravel (last picture). The more and more that we looked at the railing knob picture the more it started to look like the Universal Studios logo. So in order to avoid a copyright lawsuit, we thought it would be a good idea to edit the aesthetics
in photoshop and completely reinvent the image. By chopping up the image into random pieces we now had a cool background pattern for one of the potential production company names that we had brainstormed earlier.
However we decided we didn't like the colour too much as it was a bit too neutral and not exactly attracting the attention of the younger audience. In sight of this, we decided to tweak the colours to reflect a more youthful audience.
Due to the fact that we also liked the photo of the pavement gravel, we decided to lace the image on top and change the opacity so both textures could be seen.
This is our finished background image! The next thing to do was animate it. To do this we first used the animation application Motion. What we wanted to happen was sections of the image to enlarge and rotate slightly. However this proved quite difficult in Motion as we both aren't experts in the software. So in light of this we decided to import the image into Final Cut Pro and create and edit effects there.
We searched through the video effects on Final Cut Pro and found the 'BAD TV' effect. We had used this effect last year for our AS opening sequence and really liked it. What the effect did was move and distort the image just slightly to give it an edgy and imperfect feel. Although we thought that the effect on its own was just a bit bland so we layered another three effects including 'TEAL & ORANGE', 'DIRECTIONAL' and 'QUICK FLASH/SPIN'.
The compilation of all these effects had given us the desired effect that we had pictured when attempting it in Motion.
The 'QUICK FLASH/SPIN' and 'TEAL & ORANGE' effects gave the image more of a warmer aesthetic by tweaking colours and brightening and blurring parts of the image.
Where the 'DIRECTIONAL' effect gave the image more dynamic and swifter movement.
After adding all those effects we were then happy with the outcome and had achieved our finished idea. It was then time to add the name of our production company logo, Green Brick Productions. To achieve the best possible title effects we again attempted to use Motion. This time however it proved successful! We started of by creating a blank Final Cut title to allow for easy compatibility between the two programmes. We want the text to appear with a rectangle behind it to make sure that it stood out from the very busy background. We searched through the shapes that Motion provide and found 'Neon Rectangle' which was really cool as it wasn't defined by an outline and gave the effect of a neon tubular light beam.
However, we didn't like the sample colour that it came in. So we changed the colour to a neon green to fit in with the name of the production company.
Now that we had our shape sorted, we needed to add the text. We decided on 'OCR A Std' as it was quite a modern text that wasn't too busy to contrast with the very busy background.
We then had to add animation to the text and rectangle to appear in time after the image had stopped flashing and moving so much so the audience can concentrate on the name of the production company name. We didn't really want a jazzy and overly busy text behaviour due to the background being so jumpy, so we decided on 'MATERIALISE IN'.
We had then finished with our text. It was then time to import the title into our Final Cut Pro clip. We then just simply positioned it on the screen and also in terms of timings. We had then achieved our finished 'GREEN BRICK PRODUCTIONS' production company logo.
The 'MATERIALIZE IN' effect in action.
Here is our first finished Production company Logo.